Changing the Paradigm of the Financial Industry.

Situation While a big portion of economically active people in Korea needed quick loans,
loans from commercial banks has time-consuming and difficult process.
Also, the most uncomfortable part to our customers was the embarrassing visit to the branch. To address this problem, the secondary banking sector (capital, savings banks, etc.) started to release 'direct Internet loans' products, initially focusing on brand marketing through TV commercials.
However, new marketing paradigms became necessary, along with the FSS' restrictions on loan advertising on public tv and advertising hours

Solution Echo Marketing created a new marketing paradigm for 'direct loans'. We immediately showed the numerical limits and interest rates to the customers who had needs for loans. We shared right message to potential customers and drew interest. At the same time, we improved our UX and UI to make our customers' experiences faster and more convenient. This enabled many customers to compare their loan terms and gave quicker and more comfortable access to the loan service.

What we did Product Planning / Direct Loan Platform Development / Loan Application and Approval Process Consulting / TM Consulting / On & Offline Marketing

Creating a Change in the Market.

Situation The domestic delivery market was led by two companies, B and Y.
Company Y needed a whole new marketing strategy for greater growth.

Solution Y company rebranded with keyword ‘joy’.
We focused on associating branding and performance marketing to maximize performance.
By maintaining a unified communication, but delivering targeted messages suited to the target segments, customers showed great interests.
This has created a major tectonic shift in the domestic delivery market.

What we did Digital Branding Campaign Strategy / Performance Marketing Strategy / Digital Media Operations / Video & Image Creative Production/ App Data Analysis & Social Analysis

Creating a New Market.

Situation Daily & Co., a subsidiary of Echo Marketing, needed fast growth through new product discovery and marketing.
Consumers are smart. It's only possible to persuade them with products with great value and a reasonable price range. For this reason, we had to find a product that consumers were interested in, and make it a competitive product and brand.

Solution Muscle strengthening, the actual utility of the EMS massaging machine, which was sold for dieting purposes, has created a new market called portable massagers.
We focused on analyzing customer's voice from product planning to marketing strategy to CS organization We deliver, validate and develop marketing messages to maximize product satisfaction.
We are also creating a success story for online and offline integrated marketing by using TV commercials.

What we did Market, Consumer, Competitive Situation Analysis / Product Planning, Design, Packaging, Production / Brand Strategy / Distribution Strategy / Online Store Creation and Operation/On & Offline Advertising / CS

Leading a Digital-Centric Change

Situation S Manufacturing, which used to sell products mainly through infomercials, has continued to sell products on the same channel for more than seven years. This has raised concerns for their product life span.
Also, it was time for a new growth strategy to be made with aggressive marketing from startup competitors.

Solution We believed a digital-centric communication could make the difference.
We changed the way to sell the products, the pricing policy, and the communication strategy to fit the digital and the new targets.
By managing details such as online website and product images, the brand has been transformed into a digital-friendly brand and is experiencing huge growth.

What we did Online Product Sales / Pricing Policy Consulting / Brand Strategy / Brand Message / Products Photography Production / Product Introduction & Sales Video Production / Promotion Planning & Operations / Digital Channel & Media Operations

Captivating the North American Market with Marketing.

Situation A Korean webcomic platform service
had to enter the U.S. market with the goal of becoming a large contents player like Netflix.
However, in the U.S., the traditional comic market already had large players such as DC and Marvel, and Webtoon was a new content, an unknown area.
In a market where the culture and the language are different, aggressive user acquisition was needed to pioneer new markets.

Solution Performance marketing was conducted based on thorough understanding of the U.S. digital ecosystem and media strategies.
We operated the campaign effectively by calculating the exact cost for acquiring a single, new user.
Furthermore, the company increased digital SoV through video and Influencer marketing, and finally became the number of Comics application.

What we did Global Marketing & Advertising / Digital Channel & Media Operations / Influencer Marketing

Leading the Trend of the Global Game Market.

Situation An already highly recognized player in the market, S game company was prepared to release a new title. To launch the game, it was necessary to determine the game’s possibility of success based on the Singapore test marketing. Then, creating a buzz by securing a large number of new users for the game in Korea, Japan, and Southeast Asia was needed.

Solution Echo marketing has worked with S games since the soft launching of the game. During the soft launch period, we analyzed various user activities within the game to determine the possibility of success for that title. After the grand launch, we used our know-how in global markets and targets to create the best performance strategies, selected and operated suitable media to create the best efficiency for each marketing phase. Through this campaign, we have successfully built a 'fidelity user base' that enables us to secure large volumes of new users in target countries and maintain stable revenue even after the launch campaign ends.

What we did Performance Marketing Strategy / Global Digital Media Buying Operations / User Data Analysis & Insight Derivation